Hi,
I'm creating a local news & information website for my community using OpenPublish. I'm kinda of new to the world of soliciting for local advertisers for banner ad space. What's are the going rate for a top banner ad (728x90)? A right column ad (300x250)? I'm also utilizing a lot of video for content, so there's the potential for pre- & post-video ads too. Any idea of going rates for those? What videoplayer works best for ad insertion?
All rate methologies (impressions, clicks, etc..) is welcome.
The idea behind my website is to drive traffic to the site with current and relevant community news, features, & information. That's the selling point to local advertisers. Currently, my audience is 2-4 cities in Northwest Florida.
I would also be interested in best practice methodlogies? What are your current methods of ad management? Ad module? OpenX? Ad Manager Pro?
Let the discussion begin! : )
RJ